Racism is a concept not too far away from us Indians. While we easily condemn racism in the West, back at home we are no less. With a recent case of a Politician taking a dig at South Indians for their ‘dark’ skins, we really need to ask ourselves a few questions. Is fair really beautiful?

Today, noted celebrity Abhay Deol took to his social media account to point out how celebrities have endorsed fairness through advertisements. Through a twist of words he explains how being ‘fair’ is the only beauty quotient. Take a look at his powerful messages-

WE ARE NOT A RACIST COUNTRY!I will prove it to you. In the pic below John holds a card with shades from white to dark….

Posted by Abhay Deol on Tuesday, April 11, 2017

This one asks the question "How true is your FAIRNESS?"And further asks if you just have an "outer WHITE layer" or is…

Posted by Abhay Deol on Tuesday, April 11, 2017

His face is dark on the right only because that part of the paper was left exposed to the sun. They are clearly not…

Posted by Abhay Deol on Tuesday, April 11, 2017

It says "2-IN-1 FAIRNESS cream". If you notice her eyes are also lighter than they are in real life. So '2-in-1' must be…

Posted by Abhay Deol on Tuesday, April 11, 2017

If you look carefully he has some black dust on his forehead. It's only because he will be washing that off is the cream called "Fair and lovely".

Posted by Abhay Deol on Tuesday, April 11, 2017

Um…this one's kinda hard to defend as it does say on the side of the packaging-"Indian women agree, skin looks…

Posted by Abhay Deol on Tuesday, April 11, 2017

AHA!So when they get a beautiful Latina and gorgeous black girl they say on the box-"Finally a way for everyone to make their OWN SKIN ideal!"

Posted by Abhay Deol on Tuesday, April 11, 2017

And the King Khan himself asking you-(Translated)- "Being a man why are you are still using a women's FAIRNESS cream!?…

Posted by Abhay Deol on Tuesday, April 11, 2017

Silly Nanadita trying to teach us that Black is also beautiful. Doesn't she know that we already know that? Why else…

Posted by Abhay Deol on Tuesday, April 11, 2017

 

Advertisements have always had a huge impact on our lives. With celebrities, who have huge fan followings, endorsing such outright racist ads, it is time to open our eyes and see the bigger picture.

Abhay Deol sums it up in the best manner

There’s a lot more of these campaigns that are blatantly, and sometimes subtly, selling you the idea that whiter skin is better than darker skin. No one at the top of their game in any field is going to tell you that it is demeaning, false, and racist.

You have to see that for yourself. You have to stop buying into the idea that a particular shade is better than others. Unfortunately if you look at matrimonial ads you will see how entrenched in our psyche this belief is. We even use the word ‘dusk’ to describe the colour of someones skin!

While an individual may not be able to change this attitude in his/her community, he/she can at least start with the family.”

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Srilaxmi is a dynamic person with many feathers in her hat. Along with her Professional education in Journalism, she is involved with many creative activities. She believes in the classic rule of simplicity and loves to experiment with her kool sense of fashion and latest trends.

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