‘Bag It All’ a biography of Nina Lekhi was launched with celebrity star Athiya Shetty. The book recounts her inspirational and challenging journey from a failure in college to a 100 crore company that was built with the power of love and intent.
Sunil and Mana Shetty who have also supported and believed in the Baggit journey, were present for launch. Published by Jaico, the book has been penned down by Suman Chhabria Addepalli along with a heartfelt forward by Rashmi Bansal, the book is an inspiration for every entrepreneur.
Nina Lekhi commented, “My secrets are in these pages, the story of how a C-minus student – A failure in college – became an A-plus entrepreneur. When I started out, I just wanted to earn some pocket money. But I had a point to prove to myself. Along the way, I became a wife and a mother and navigated the twists and turns of personal and professional life trying to balance the two. Each challenge forced me to be innovative and level up. Each step towards success has helped me grow personally and the company to what it is today. And yes…If I can do it, so can you.”
Athiya Shetty added, “It is so fabulous to meet such inspiring entrepreneurs. And this is one I know and admire personally. I have always had a deep respect for Nina and the way she has grown her company. It is so good to see entrepreneurs …especially women entrepreneurs do so well! I for one am all for it! You go girl! I wish her and this fabulous book that will be a source of great inspiration for many entrepreneurs out there, lots of success”
Baggit is India’s leading fashion accessory brand, founded in 1990 by Nina Lekhi with its first launch in standalone retail store before moving on to Large Retail Format stores. A brand that incorporates eco-friendly values to luxury products, Brand’s strong belief in ‘Beauty without cruelty’ won it the PETA Proggy Award.