An Open Letter To Our Beloved Celebrities Promoting Junk Food!!

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Dear Sonali, Madhuri, Karishma, Shahrukh and many others…

You have hit an all time low… You really really need to rethink about the products you endorse, specially which are targeted to the kids… It is such a pathetic attempt of attracting kids to extremely unhealthy stuff… You say that a packaged juice filled with sugar and preservatives can replace real fruits?

I mean seriously??

While shooting for the advertisement, don’t you feel like laughing at yourself?
And to make matters even worse, these advertisements are broadcasted on kids channels during their favorite cartoons…

Come on, you are better than that…

At least stop fooling yourselves… Truthfully, which of these products that you endorse are actually consumed by you or your family? More than us, isn’t it you who are health conscious??
And your conscience does not trouble you for even a single second, when you see kids getting attracted to whatever you are selling?
kid attracted to junk food

Make your money, but not at the cost of our kids.

I am a new generation mommy… Information is available for me at the click a button… I know what is good for my kid and my family… I don’t deny occasionally giving my child some of the kind of products that you endorse… But I don’t cover it with bullshit the way you do… I call it as it is, I call it junk…

But maybe there is a mom in a small town who does not have access to the internet, believing you, replaces her kids meals with these so called healthy food stuff… What answer are you going to give her? It is our kids health, we are talking about here…

You can sell whatever you want, and however you want, to able minded adults…

STOP TARGETING OUR KIDS…

You yourselves are parents… I cannot imagine one parent telling another parent to give something unhealthy to eat, however much I package it as health loaded… Not for any amount of money…
I don’t have the strength to go against the faceless corporations whose sole aim is to make that extra penny, under whatever fake, healthy allegations… But I can definitely urge you from the bottom of my heart to stop appearing on my television set, in my home, holding in your hand and apparently enjoying to consume something which is just not going to do any good to my kid’s health…
Just for once, stop and think about your influence, your impression on young minds… When a small 5-year old, in a full blown tantrum refuses to get up from the floor of a shopping mall because his or her mom refuses to buy a juice or a packet of instant noodles that his favorite hero endorses… In his mind, he does not understand why his mom is being so cruel…
This junk is as it is extremely tasty and addictive… You don’t need to add on to the irresistibly… Specially for kids…
Or I don’t think the day is far when we, informed moms, are forced to boycott you, just as the junk, from our house and our hearts…

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Juilee Desai - Creative Scribbler - Juilee is MBA by education, entrepreneur by marriage, cake designer in her past, accountant by profession and a blogger by passion. Mommy to an adorable 2 year old devil, Juilee is trying to simplify life and trying to appreciate the beautiful nuances of life.

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