Racism is a concept not too far away from us Indians. While we easily condemn racism in the West, back at home we are no less. With a recent case of a Politician taking a dig at South Indians for their ‘dark’ skins, we really need to ask ourselves a few questions. Is fair really beautiful?
Today, noted celebrity Abhay Deol took to his social media account to point out how celebrities have endorsed fairness through advertisements. Through a twist of words he explains how being ‘fair’ is the only beauty quotient. Take a look at his powerful messages-
Advertisements have always had a huge impact on our lives. With celebrities, who have huge fan followings, endorsing such outright racist ads, it is time to open our eyes and see the bigger picture.
Abhay Deol sums it up in the best manner
“There’s a lot more of these campaigns that are blatantly, and sometimes subtly, selling you the idea that whiter skin is better than darker skin. No one at the top of their game in any field is going to tell you that it is demeaning, false, and racist.
You have to see that for yourself. You have to stop buying into the idea that a particular shade is better than others. Unfortunately if you look at matrimonial ads you will see how entrenched in our psyche this belief is. We even use the word ‘dusk’ to describe the colour of someones skin!
While an individual may not be able to change this attitude in his/her community, he/she can at least start with the family.”