Our favorite Barbie doll has always been curvy, thin, petite with a perfect figure to die for. All these years we kept on seeing Barbie as the role model and hence thought her perfect body frame to be the ideal one. Have we instigated low self esteem and a diet regime in our kids’ life by introducing them to these Barbie dolls?
Barbie was accused of being the ambassador of unhealthy body frame and Mattel, the creator of Barbie finally came up with a new range of Barbie dolls with not just realistic body frames but also 12 skin tones. It is not just skin tone, the new Barbie will flaunt 24 new hairstyles, including curly red hair, an afro, and even long blue hair. Now that is a revolution!
The senior vice-president and Barbie’s global general manager Evelyn Mazzocco was super excited with this new Barbie avatar and confided: “We are excited to literally be changing the face of the brand – these new dolls represent a line that is more reflective of the world girls see around them – the variety in body type, skin tones and style allows girls to find a doll that speaks to them. We believe we have a responsibility to girls and parents to reflect a broader view of beauty.”
The president and COO of Mattel, Richard Dickson said: “For more than 55 years, Barbie has been a global, cultural icon and a source of inspiration and imagination to millions of girls around the world. Barbie reflects the world girls see around them. Her ability to evolve and grow with the times, while staying true to her spirit, is central to why Barbie is the number one fashion doll in the world.”
Let us hope, this brand new avatar of Barbie helps kids have realistic picture of human body and stops body shaming to create a new found confidence in all the kids.