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Fashion is something that keeps evolving and changing with time. Fashion is what the celebs flaunt on the red carpet, fashion is something that’s chic and popular on the streets, and fashion is a trend that people want to follow for a particular time and season.
We all want to imitate the celebs in our own little way, be it the way the dress or their lovely hairstyle or the accessories they flaunt. Everything has its own place and value in the fashion industry. Then why is it that we never consider intimate wear to be a part of fashion statement yet?
Why it is still considered as something too private and not worthy to be spoken about in open? It’s time we open up our minds and consider intimate apparel as a necessary fashion wear than a secret taboo.
La Intimo is a Spanish term for “the intimate”. So as the name suggests this international brand is concerned about providing the best and stylish intimate clothing for men and women.
One day the founder of this company – Yogesh Mittal – was gifted an exotic innerwear by his wife on their wedding anniversary.
This is when the idea of designer innerwear range for men came into existence and is called EliteString Apparels (La Intimo).
Yogesh who heads La Intimo is a leader in its real terms. He has always had the courage to see things with a different perspective, to go against the crowd and take risks. Taking risk is mostly considered as a negative notion by many of us.
However, true entrepreneurs take risk as a positive challenge that can give a big turn and shape to their dreams. All that’s needed is proper risk management strategies. Yogesh Mittal is a gem of a person with an enormous vision.
He always motivates the efforts of his employees and tells them that there’s a bigger purpose where they’ve been putting their long working hours.
Journey of La Intimo
La Intimo began its operations in 2013. Despite of the many ups and lows, financial stresses and doubtful times La Intino gradually started grabbing eyeballs. Yogesh always cherishes his first ever feature in the magazine ‘LaceNLingerie’ in 2015.
With the passage of time La Intimo has expanded to become a popular fashion brand. Their premium intimate wears are available on leading e-commerce platforms like Myntra, LimeRoad, Voonik, Amazon India, etc.
Now the much-loved startup venture is sharing the limelight with other startups to bag the title of the best. La Intimo won the Lufthansa Runway to Success Season 5 Viewers’ Choice Award 2018.
The ‘Runway To Success’ is a platform that gives recognition to various startups and bring them into the stargaze. The journey of La Intimo has ever since kept on going better.
Another memorable event that this intimate clothing brand shares is its participation in Indias first ever Intimate Wear Fashion Week (IIFW).
IIFW is a platform which is dedicated to “Boo the Taboo” or breaking all stereotypes about lingerie and intimate wear fashion in our country. La Intimo has successfully launched its intimate wear collection at both the seasons of IIFW, showcasing the finest intimate apparel of all shapes and sizes.
Here is a glimpse of La Intimo intimate apparel collection showcased at the IIFW2 2018:
We wish Team La Intimo all the luck for the further!!
So are you guys ready to “Boo The Taboo” with La Intimo’s fashion intimate apparels?