If you are looking for a solid online business idea, print-on-demand could be a good option. You do not have to worry about logistical problems like warehousing and returns because you would be using the dropshipping business model.
Besides, the demand for custom t-shirts has been growing a lot. Companies purchase matching t-shirts for team building and to raise brand awareness. Some people like to express their views by wearing a t-shirt that has a message. And then there are those who like to use custom t-shirts as gifts.
With that said, you need to understand that a business like this is not that simple. You will need to put in a lot of effort to succeed. Here are some neat tips that should help you reach your goal.
Tip #1 – Add New Products Regularly
There are different kinds of custom t-shirts. Some POD stores offer basic simple t-shirts with a logo or a slogan; others have more intricate t-shirts with design elements on both sides of the t-shirt.
The thing to note here is that you have multiple options. And since a business like this could start stagnating, remember to add new merchandise regularly.
For example, you could enrich your store product selection with custom all over print t-shirts. Also, if you or your graphic designer run out of ideas, hire someone who can bring fresh design suggestions.
Tip #2 – Optimize for Mobile Devices
In 2018, mobile ecommerce revenue accounted for 50% of total U.S. ecommerce revenue. Missing mobile optimization means missing many potential customers.
For the most part, you should not have problems optimizing your website for smartphones and tablets. Platforms like Shopify and WordPress offer mobile-friendly themes. However, do not rely on the word of theme developers and test the website yourself to confirm that mobile users can access it without problems.
Tip #3 – Collaborate With Influencers
Growing your audience with influencers should be a no-brainer given how many brands are investing money to strike collaboration deals with the top celebrities on social media. And it is no longer about Instagram and Facebook. Platforms like YouTube and Twitch TV also have a plethora of content creators who can promote your store.
Of course, you do not have to focus on A-tier influencers. Hardly anyone would be willing to collaborate with a no-name POD store that has just appeared on the market unless you are willing to pay them more money than they are worth.
No, instead, you should work with micro-influencers. Not only are they cheaper, but micro-influencers also have a better overall engagement rate. Therefore, collaborating with them would be more beneficial to your business.
Tip #4 – Run Contests on Social Media
Social media giveaways are one of the easiest ways to reach a large audience. People love free stuff, and if you offer them a free t-shirt on Facebook or Instagram, they would be happy to participate.
Sharing and liking the post should be the requirements to participate. The more people share the post, the more reach your social media content will get.
Tip #5 – Keep in Touch With Your Supplier
Maintain good relationships with your supplier to ensure that there are no problems with shipping, returns, and other logistical aspects.
Your website should have a customer support section, but if you operate using the dropshipping model, only the supplier can solve some of the customer problems.
Tip #6 – Keep Tabs on Your Competition
The competition could be a source of inspiration if you notice that your business has started to stagnate. Yes, you should not copy them completely because it will lead to copyright infringement and other issues that will backfire, but taking some of the best points that other t-shirt stores have and applying them on your website is a sound strategy.
Tip #7 – Take Advantage of Available Data
You will likely need to make adjustments to the website while running a print-on-demand business selling t-shirts. For that, use Analytics and other tools that provide you with real numbers.
Changing product descriptions or website layout blindly is not worth it. Instead, take advantage of the data that you have and make the changes following it.
Tip #8 – Seek Feedback From Unbiased People
Sometimes, some unbiased feedback could be the difference-maker between creating great t-shirts and mediocre merchandise that you will struggle to sell.
As the owner of your business, you may have tunnel vision and lack the clarity to make the right decisions. To deal with this issue, ask for opinions from people who have no ties to the business and can provide honest feedback. Doing so will broaden your horizon and help you make better decisions.